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  1. General Knowledge
  2. The Third-party Control

IFTTT

https://ifttt.com/

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Last updated 4 years ago

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Overview

If This Then That, also known as IFTTT (), is a freeware that creates chains of simple , called .

An applet is triggered by changes that occur within other web services such as , , , , or .

For example, an applet may send an e-mail message if the user using a hashtag, or copy a photo on Facebook to a user's archive if someone tags a user in a photo.

In addition to the web-based application, the service runs on and . In February 2015, IFTTT renamed its original application to IF, and released a new suite of apps called Do, with which users can create shortcut applications and actions. As of 2015, IFTTT users created about 20 million recipes each day. All of the functionalities of the Do suite of apps have since been integrated into a redesigned IFTTT app.

History

On December 14, 2010, Linden Tibbets, the co-founder of IFTTT, posted a blog post titled “ifttt the beginning...” on the IFTTT website, announcing the new project. The first IFTTT applications were designed and developed by Tibbets and co-founder Jesse Tane. On September 7, 2011, Tibbets announced the launch on the official website.

By April 30, 2012, users had created 1 million tasks. In June 2012, the service entered the space by integrating with devices, allowing applets to interact with the physical world. On July 10, 2013, IFTTT released an iPhone app and later released a version for iPad and iPod touch. On April 24, 2014, IFTTT released a version for Android. By the end of 2014, the IFTTT business was valued at approximately USD 170 million.

On February 19, 2015, IFTTT launched three new applications. Do Button triggers an action when you press it. Do Camera automatically uploads the image to the service of your choice (Facebook, Twitter, Dropbox, etc.). Do Notes does the same as Do Camera except with notes instead of images. As of November 2016, the four apps have been combined into one. By December 2016, the company announced a partnership with to integrate an applet to create actions in other applications.

Part of the revenue of IFTTT comes from "IFTTT Platform" partners, who pay to have their products connected to the service, among them GE, BMW, Microsoft and Google. Others are Dropbox, The New York Times, Twitter, Slack and Spotify. Partners can choose from various monthly plans, such as Lite, which is free to use, Basic for $ 199, and Enterprise for $ 499. In April 2020 IFTTT announced a new $199 annual plan for developers to publish their service on IFTTT.

Features

Overview

Screenshot of the IFTTT website

IFTTT employs the following concepts:

  • Actions are the "that" part of an applet. They are the output that results from the input of the trigger.

Usage examples

  • IFTTT can automate web-application tasks, such as posting the same content on several social networks.

Reception

Services (formerly known as channels) are the basic building blocks of IFTTT. They mainly describe a series of data from a certain web service such as YouTube or . Services can also describe actions controlled with certain , like SMS. Sometimes, they can represent information in terms of weather or stocks. Each service has a particular set of triggers and actions.

Triggers are the "this" part of an applet. They are the items that trigger the action. For example, from an , you can receive a notification based on a keyword or phrase.

Applets (formerly known as recipes) are the made from Triggers and Actions. For example, if you like a picture on Instagram (trigger), an IFTTT app can send the photo to your account (action).

Ingredients are basic data available from a trigger—from the email trigger, for example; subject, body, attachment, received date, and sender’s address.

Marketing professionals can use IFTTT to track mentions of companies in .

IFTTT also is used in home automation, for instance switching on a light when detecting motion in a room (with associated compliant devices).

IFTTT has been received positively by , , , , and . developed a similar product called .

[22]
eBay
APIs
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[24]
RSS feed
[8]
predicates
Dropbox
[22]
[22]
RSS feeds
[25]
[14]
Forbes
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Time
[27]
Wired
[28]
The New York Times
[29]
Reader's Digest
[30]
Microsoft
Microsoft Flow
[31]
/ɪft/
[5]
[6]
web-based service
conditional statements
applets
Gmail
Facebook
Telegram
Instagram
Pinterest
[7]
tweets
[8]
iOS
Android
[9]
[10]
[11]
[12]
[13]
Internet of Things
Belkin Wemo
[14]
[15]
[16]
[17]
JotForm
[18]
[19]
[20]
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